From Founder to Founder
I help ambitious, product-based business founders go from bootstrapped beginnings to commercial success through strategy, connections, and insider know-how.
If you’re looking to start a business, or want to convert your bootstrapped business into a commercial success, I’m here to guide you through the process - from getting visible and pricing with confidence, to approaching agents and building a strategy that supports your long-term growth.
As seen in
Founder. Mentor. Strategist.
Founder. Mentor. Strategist.
Founder. Mentor. Strategist.
Founder. Mentor. Strategist. Founder. Mentor. Strategist. Founder. Mentor. Strategist.
Hi, I’m Jade - founder of Dainty London and Six Figured Females, a business network that I grew to five locations and I recently sold.
I started Dainty London Jewellery by reinvesting every bit of profit back into my business and learning through real experience, not shortcuts. In the early days, I often wished I had someone with proven retail and brand-building experience to guide me through what actually works and what doesn’t.
Over the past eight years of running my business, I’ve been fortunate to see the brand featured in publications such as Forbes, British Vogue, Great British Life, Stylist, Tatler, Grazia, The Times, Metro, Hello Magazine, and Closer, and to receive recognition including Creative Entrepreneur of the Year at the Great British Entrepreneur Awards, Online Retail Strategy of the Year & Emerging Jewellery Brand of the Year at the UK Jewellery Awards.
Today, alongside running my jewellery brand, I support other founders through The Founder’s Atelier - sharing the practical, hard-earned lessons I’ve learned about building credibility, growing visibility, and scaling a product-based business without spending a fortune.
Through one-on-one coaching and mentoring, and access to my trusted network of designers, photographers, PR specialists, editors, and SEO experts, I help you review your business, spot opportunities for growth, and put clear, realistic strategies into action.
MY RECENT AWARDS
What My Clients Say
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- Sona
"Jade brings a rare mix of warmth and sharp thinking. She takes the time to understand what is really going on, then offers ideas that feel tailored rather than generic. She has made a real difference to my business, both in the practical steps I have taken and in how I show up." drsonakaur.com
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-Charlotte
"I had the pleasure of working with Jade when I was expanding my business, and she has been absolutely invaluable. Jade has a remarkable talent for supporting other businesses and offering creative, strategic ideas. She helped me identify award opportunities and guided me toward valuable resources and apps that boosted my efficiency" charlottelovesstyle.com
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- Steph
"Jade helped me streamline my business with practical, time-saving systems like bots that removed monotonous tasks and boosted productivity. Jade’s real-world experience means she offers clear, actionable advice, giving business owners the confidence, tools, and clarity they need to run their businesses more efficiently and effectively." stephanielouise.co.uk
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- Lucy
“Jade was amazing a brain storming ideas with us. On how to improve our SEO and blog strategy. She was able to identify how we can reach new customer audiences and help our growth.” lilycharmed.com
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- Sam
“From pick yourself up pep talks and brainstorming, to endless support and advice on everything from SEO’s to strategy.
Not only has Jade help me shape the direction of my business she has pulled me through many a crisis of confidence.” thehungrytribe.co.uk
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![Hiral https://hj-photography.co.uk/]()
- Hiral
“Working with Jade has been such a turning point for my business. She’s helped me completely rethink my pricing so it actually reflects the value of my work, and more importantly, attracts the right clients. Her marketing advice has been incredibly practical and strategic, and she’s shown me how to stand out from my competitors without trying to be someone I’m not.” hj-photography.co.uk
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- Abi
“There’s not a single time where I come away full of ideas inspiration and ideas and plan how i’m going to implement the next steps in my business. Incredibly grateful to have met Jade and had the opportunity to be guided by her” thewhitethistle.com
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- Jo
“You can always rely on Jade for advice. She has a great depth of knowledge in retail and business and will always have a solution for any problem.” boxercreativeuk.com
My Philosophy
"I don’t just teach business theory - I’ve built, scaled, and marketed a product-based retail brand myself. I combine creative brand expertise, founder experience, and award-winning credibility to guide other retail founders to grow their business faster and smarter than general coaches can."
I know that successful product brands aren’t built by hustle alone - they’re designed, created, and strategically grown.
At The Founder’s Atelier, founders don’t just learn how to sell more. They learn how to:
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Position your brand as a credible leader in your market, attracting the right clients and opportunities.
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Build commercial confidence, mastering pricing, negotiation, and business decision-making with clarity.
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Create visibility that matters, leveraging awards, PR, and publications to elevate your brand.
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Develop long-term growth strategies for wholesale, partnerships, and sustainable scaling.
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Lead your business with intention, making strategic decisions that align with your vision and values.
The Path To Scaling Your Business
Are you a product-based business founder looking to gain clarity, unlock growth opportunities, and take your brand to the next level? The Power Hour is a one-to-one coaching session designed specifically for ambitious founders like you who want focused, actionable guidance without long-term commitments.
During this intensive 60-minute business deep dive, you will receive a 360° review of your product-based business, including your brand positioning, marketing strategy, wholesale approach, pricing, and growth opportunities. As a product business coach, I use my experience running a multi-award-winning jewellery brand and mentoring female founders to provide practical, real-world advice that can be implemented immediately.
The Power Hour is perfect for startup business owners, ecommerce entrepreneurs, and small business founders for women who are bootstrapping their brand and want to make smart, strategic decisions without wasting time or money. Whether you’re struggling with pricing for wholesale UK, approaching stockists, growing a brand on Instagram, or understanding how to get your product featured in magazines UK, this session is tailored to your unique challenges.
What you’ll get from your Power Hour:
A detailed review of your current business and identification of areas for improvement
Actionable strategies to increase brand visibility, credibility, and sales
Guidance on pricing, wholesale strategy, PR, and approaching agents
Clear next steps to scale your product-based business UK with confidence
With this session, you’ll walk away with practical insights, actionable steps, and a clearer vision for your brand’s growth. This is not generic advice - it’s tailored to your business, your products, and your ambitions. It’s also ideal for female founders looking to grow a handmade business, or anyone wanting to learn how to pitch to magazines UK and attract opportunities without hiring a PR agency.
If you’re a UK based product- business founder looking for focused, high-impact guidance, the VIP Day is a premium, one-to-one session designed to give you clarity, strategy, and actionable steps to accelerate your brand’s growth. Available virtually or in-person in London or Essex, this intensive day runs from 9am–3pm on Mondays or Fridays and includes lunch and a glass of Champagne for a personal, enjoyable experience.
Before the session, you’ll complete a Founder’s Atelier Intake Form, so I can review your brand, products, website, pricing, and positioning in advance. This ensures our day together is tailored to your product-based business needs and focused on driving real results.
What’s Included:
During the VIP Day, we focus on the areas of your business that need immediate attention:
Pricing & Profitability: Optimise your numbers for wholesale, stockists, and growth. I’ll help you price products strategically to ensure your product-based business is profitable and scalable.
Marketing & Visibility: Learn how to reach your ideal customers, increase your brand exposure, and get noticed in publications and PR opportunities.
Branding & Positioning: Refine your brand story, visual identity, and product positioning to attract credibility and open doors to new opportunities.
Growth Strategy: Receive practical, actionable steps to scale your business without overwhelm, from launching new products to building wholesale relationships and developing long-term partnerships.
By the end of the day, you’ll walk away with a comprehensive action plan, prioritised next steps, and confidence in your strategic approach to scaling your product-based business. Whether you’re a female entrepreneur, startup founder, or handmade business owner, this VIP Day equips you with the tools, strategies, and insights to grow sustainably, increase visibility, and strengthen brand credibility.
This is more than a coaching session - it’s a founder-led deep dive into the heart of your business, designed to transform uncertainty into clarity and give you the confidence to scale, attract stockists, secure press coverage, and build a professional, credible product-based brand in the UK.
If you’re a product-based business founder in the UK looking for strategic guidance, clarity, and access to the right industry connections, the 3-Month Mentorship + Black Book Access is designed to help you grow your business with confidence. This programme is ideal for female founders, startup business owners, and small business mentors for women who want hands-on support to scale their brand sustainably.
Before our first session, you’ll complete a short Founder’s Atelier Intake Form, so I can review your brand, products, website, pricing, and positioning in advance. This ensures that every coaching call is tailored to your unique business goals and growth stage.
Programme Format:
Bi-weekly 60-minute 1:1 coaching calls (online) on Mondays or Fridays
Email support between sessions for ongoing guidance
Focused on the Five Pillars of Business Growth: Foundation, Product & Pricing, Visibility, Industry Access, and Scale
What’s Included:
Over the course of three months, we’ll work together to strengthen your product-based business and create a clear roadmap for growth. You’ll receive guidance on:
Product launches & growth planning - ensure your launches are profitable and aligned with your long-term strategy
PR & media visibility - learn how to get noticed, secure features, and build credibility
Wholesale & partnerships - discover effective approaches to approach stockists, agents, and retail buyers without wasting your time or money
Overall growth strategy - actionable steps to scale your handmade or ecommerce business while maintaining brand integrity
Bonus:
Curated introductions to my trusted network of designers, photographers, PR specialists, editors, and SEO experts
Strategies for building your brand without spending a fortune, including tips on social media growth and exposure
Outcome:
By the end of the mentorship, you’ll have a clear, actionable roadmap, confidence in your business decisions, and access to the right industry contacts to help your product-based business scale strategically. This programme is perfect for founders looking to increase visibility, refine pricing for wholesale, grow credibility, and take their brand to the next level in the UK market.
Work With Me
Where Founders Create Brands That Scale
Are you:
A Start Up Product-based business founder ready to grow and scale your brand strategically?
A Female entrepreneur and small business owner building a bootstrapped, sustainable brand?
A founder moving beyond side-hustle thinking and into confident, long-term business growth?
A business owner seeking structure, brand credibility, visibility, and a clear growth strategy through expert mentoring and practical guidance?
If you're interested in working with me, complete the form with a few details. I'll review your message and get back to you within 48 hours.