Terms & Conditions

The Founder’s Atelier (A Trading Name of Dainty London ltd)
Last Updated: 24/01/2026

These Terms & Conditions govern your use of this website and the services provided by The Founder’s Atelier. By booking a session, programme, or using this website, you agree to the terms outlined below.

1. About Us

The Founder’s Atelier operates as a coaching and mentoring service under Dainty London ltd. We provide business coaching, mentoring, consultancy, and educational services to product-based business founders.

2. Services Provided

Our services include, but are not limited to:

  • One-to-one coaching and mentoring sessions

  • VIP Intensives and full-day strategy sessions

  • Multi-week mentorship and coaching programmes

  • Access to curated industry contacts (“Black Book”)

  • Educational resources and business guidance

All services are delivered online and/or in person, as agreed at the time of booking.

3. Booking & Payment

Full payment is required in advance unless otherwise agreed in writing.

  1. All prices are listed in GBP (£) and are subject to VAT where applicable.

  2. Payments are non-transferable unless approved in writing.

One-to-One Sessions & VIP Days

  • A minimum of 48 hours’ notice is required to reschedule.

  • Cancellations made within 48 hours of the scheduled session are non-refundable.

Programmes & Mentorship

  • Once a programme has begun, no refunds will be issued.

  • You may request to pause or reschedule sessions in exceptional circumstances, subject to availability.

4. No Guarantee of Results

While we provide professional guidance, strategy, and support, business success depends on your individual effort, market conditions, and external factors beyond our control. We do not guarantee specific financial outcomes, revenue levels, press coverage, wholesale partnerships, or business growth.

5. Cancellations & Rescheduling

6. Confidentiality

All information shared during coaching sessions is treated as confidential. We will never share your business details, strategies, or personal information without your written consent, unless required by British law.

7. Intellectual Property

All materials, frameworks, methods, and content provided through The Founder’s Atelier - including the Five Pillar Method - remain the intellectual property of Dainty London Jewellery.
You may not copy, distribute, or resell any materials without written permission.

8. Use of Network & Introductions

Introductions to third-party experts are provided as a professional courtesy. We are not responsible for the services, pricing, or outcomes of any third-party providers you choose to work with.

9. Website Use

You agree not to:

  • Use this website for unlawful purposes

  • Attempt to copy, reproduce, or exploit website content

  • Interfere with the website’s functionality or security

10. Limitation of Liability

To the fullest extent permitted by law, The Founder’s Atelier and Dainty London Jewellery shall not be liable for any direct, indirect, or consequential losses arising from your use of our services or website.

11. Data Protection & Privacy

Your personal data is handled in accordance with our Privacy Policy and UK GDPR regulations. We only collect and use data necessary to provide our services.

12. Changes to These Terms

We reserve the right to update these Terms & Conditions at any time. Continued use of the website or services constitutes acceptance of the latest version.

13. Governing Law

These Terms & Conditions are governed by and interpreted in accordance with the laws of England and Wales.

14. Contact

For any questions regarding these Terms, please contact:
Email: info@daintylondon.com
Business Name: Dainty London ltd (trading as The Founder’s Atelier)