Privacy Policy
The Founder’s Atelier (A Trading Name of Dainty London ltd)
Last Updated: 24/01/2026
Your privacy matters to us. This Privacy Policy explains how The Founder’s Atelier (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website or services.
1. Who We Are
The Founder’s Atelier operates as a coaching and mentoring service under Dainty London ltd.
We are the data controller responsible for your personal information under UK GDPR.
2. What Information We Collect
We may collect and process the following personal data:
Identity Information: Name, business name
Contact Information: Email address, phone number
Business Information: Website, social profiles, brand details, pricing, and positioning (shared through intake forms and coaching sessions)
Payment Information: Billing details (processed securely via third-party payment providers)
Technical Data: IP address, browser type, device data, and website usage
3. How We Use Your Information
We use your information to:
Deliver coaching, mentoring, and consultancy services
Communicate with you about bookings, sessions, and support
Improve our website and services
Send relevant updates, resources, or marketing communications (you can opt out at any time)
Meet legal and accounting requirements
4. Legal Basis for Processing
We process your data based on:
Contractual necessity (to provide our services)
Legitimate interests (to improve our business and communication)
Consent (for marketing communications)
Legal obligations (tax and accounting requirements)
5. How We Store and Protect Your Data
Your information is stored securely using password-protected systems and trusted third-party platforms. We take reasonable steps to protect your data from unauthorised access, loss, or misuse.
6. Sharing Your Information
We do not sell your personal data. We may share information with:
Payment processors
Website and email service providers
Professional advisers (accountants, legal advisers if required by law)
Any third parties are required to respect the security and confidentiality of your data.
7. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request corrections
Request deletion
Restrict or object to processing
Withdraw consent at any time
To exercise your rights, contact us using the details below.
8. Cookies
Our website may use cookies to improve your browsing experience. You can manage cookie preferences through your browser settings.
9. Data Retention
We retain personal data only as long as necessary to provide our services and meet legal obligations.
10. Contact
If you have any questions about this Privacy Policy or your data, please contact:
Email: info@daintylondon.com
Business Name: The Founder’s Atelier (trading as Dainty London ltd )

