I believe that successful product brands aren’t built by hustle alone - they’re designed, created, and strategically grown..

At The Founder’s Atelier, I don’t believe in one-size-fits-all business advice. Every product brand is unique - shaped by its founder, its market, and its ambition. That’s why I created The Founder’s Atelier Five Pillar Method: a structured, founder-led framework designed to take you from bootstrapped beginnings to a brand built for sustainable, confident scale.

From Founder to Founder

Hi, I’m Jade - founder of Dainty London Jewellery and Six Figured Females, a business network that grew to five locations and I recently sold.

When I first started Dainty London, I had £5,000 in my back pocket and a head full of ideas - and, if I’m totally honest, a fair bit of naivety. I didn’t have investors, fancy offices, or even a business mentor who’d walked the walk. What I did have was determination… and a stubborn belief that I could make beautiful jewellery people actually wanted to wear.

Every pound I earned went straight back into the business - buying materials, testing new designs, paying photographers, and occasionally bribing myself with a latte for surviving another day of trial and error.

I quickly realised that starting a jewellery brand isn’t just about making lovely pieces - it’s about knowing who to work with. Some photographers were amazing; others… well, let’s just say I learnt the hard way. I discovered the ones who understood my vision and could make my pieces shine, and that made all the difference.

Pitching to stockists and the media was another steep learning curve. I wrote endless emails, learned how to follow up politely without sounding desperate, and slowly worked out what made people actually say yes. It wasn’t glamorous, and there were plenty of “no thanks” moments, but each one taught me something valuable.

When it came to growing my collections, I didn’t have a strategy - I had a trial and error approach. Some designs flopped spectacularly, others sold like hotcakes. Over time, I learned which styles resonated and how to adapt to trends without losing the essence of my brand.

So, I’ve been where you are: building a business from scratch and growing it into a commercial brand. Now, alongside running my jewellery brand, I mentor other founders to do the same through The Founder’s Atelier.

I offer one-on-one coaching, mentoring, and access to my trusted network - designers, photographers, PR specialists, editors, SEO experts, and more. Together, we’ll review your business, identify growth opportunities, and implement practical strategies to help you scale.

If you’re ready to grow your product business, I’ll guide you step by step, strategy by strategy, so you can scale with confidence..