How to Get Press for Your Product Brand (Even If You’re Not “Big Enough Yet”)
Press can feel like something reserved for “real brands” - the ones with PR agencies, big budgets, and perfect packaging.
But here’s the truth: journalists and editors don’t only want big brands. They want stories, angles, and relevance.
What press does for a product brand
Builds trust fast
Improves conversion
Creates shareable credibility
Helps with stockists and partnerships
Press angles that work for small product brands
Founder story (why you started)
Sustainability/ethics
Local UK business angle
Trend-led products
Gift guides
Data or insight (what customers are buying, what’s changing)
How to pitch (without being cringe)
A good pitch includes:
A clear subject line
1-2 sentence hook
Why it’s relevant now
Links to images and product info
Your contact details
Awards: the underrated visibility strategy
Awards can:
Give you a badge of trust
Create press releases and social proof
Help you stand out to stockists
Make your website press-ready
Checklist:
Strong About page
Clear product/service pages
High-quality images
Easy contact info
Press page or “As seen in” section
