SEO for Product-Based Businesses - A Blog Strategy That Converts
If you’re tired of feeling like you have to post on Instagram every day to make sales, SEO can feel like a breath of fresh air.
SEO (search engine optimisation) helps customers find you when they’re actively looking - which is very different to trying to interrupt them mid-scroll.
Why SEO works especially well for product brands
Because product customers search for:
Gift ideas
“Best” lists
Comparisons
How-to guides
Ethical/sustainable options
Local or UK-based brands
The 3 blog post types that convert
1) Problem-solving posts
Examples:
How to choose the right size
How to care for your product
What to look for in quality
2) Comparison posts
Examples:
X vs Y (materials, options, styles)
Handmade vs mass-produced
3) Story + behind-the-scenes posts
Examples:
How your products are made
Founder story
Sustainability practices
How to choose keywords
Pick keywords with:
Clear intent (someone wants to buy/decide)
Relevance to your products
A realistic chance to rank (niche beats broad)
On-page SEO basics (the simple version)
Use the keyword in the title and first paragraph
Use H2s that include related phrases
Add internal links to products and services
Add image alt text
Include FAQs
A simple 30-day plan
Week 1: keyword list + content calendar
Week 2: publish 1 post
Week 3: publish 1 post + update 1 old post
Week 4: publish 1 post + add internal links across site
